


The instructors inspire us to transform, and they see us do it.

But what Peloton does do so brilliantly is put forward their instructors as stars, pushing them into our living rooms and home offices and garages (and our phones) so aggressively that we feel like we know these people. After all, I don’t know Cody we’ve never met. Here’s another thing about Cody: I can’t stand him. And he will whip (snap) you (snap) in (snap) shape (snap, snap, snap)!!!! His classes are fueled by Top 40 pop music, sassy quips that read like sayings on a millennial tea bag. He’s one of the breakout stars of the platform, crossing over into Dancing with the Stars and memes on Twitter feeds. If you have a Peloton, or even if you don’t, you probably know Cody Rigsby.
